Digital Marketing
Digital Marketing and SEO
A proposed practical course on search, content and measurement.
Planned
This is a proposed course. The outline below may change, and no batch is open yet.
About this course
A proposed course covering the search and marketing work that brings real enquiries, taught through working on a live website.
WHO SHOULD JOIN
- Small business owners
- Students entering digital marketing
- Developers who want to understand SEO
What you will be able to do
- Run a technical SEO audit
- Map keywords to pages
- Set up Search Console and analytics
- Plan content people search for
Join from Calicut, India or anywhere
In Calicut
Offline batches in Kozhikode run only when confirmed. Ask before you plan around one.
Across India
Online learning means you can join from any state with a laptop and stable internet.
Worldwide
Learners in the Gulf and elsewhere can join online. Live sessions run on India Standard Time (UTC+5:30).
Your learning journey
- 1. Foundations
- 2. Tools and technology
- 3. Practical development
- 4. Real-world projects
- 5. Portfolio
- 6. Final project
Proposed syllabus
5 modules, in order.
MODULE 01
How search works
- Crawling and indexing
- Search intent
MODULE 02
Technical SEO
- Canonicals and sitemaps
- Speed
- Structured data
MODULE 03
Local SEO
- Google Business Profile
- Local content
MODULE 04
Content and social media
- Content plans
- Short-form video
MODULE 05
Measurement
- Analytics
- Reporting on enquiries
What you will build
- A full SEO audit of a real website
- A keyword map and content plan
PREREQUISITES
- Basic computer use
Tools
Your instructor
Salman Faris is a full-stack developer and video editor based in Calicut. Read his profile or see his projects.
Need this done for your business instead? See SEO services.
Common questions
Is SEO still worth learning with AI search?
Yes. AI answers still draw on websites that are clear, crawlable and trusted, so the fundamentals of SEO carry over.